VR Business Applications: How Can Virtual Reality be Used in Business?

Virtual reality has a lot of exciting business applications that people in many different fields have already started to take advantage of. Whether it’s in virtual office space, training sessions, marketing, or retail, there’s a way to implement VR to benefit a business. The future is sure to hold many new and exciting possibilities, as VR technology is developing and improving rapidly. Now is the time for businesses to get their foot in the door and start imagining how they can use VR to improve.

How Can VR Be Used in Business?

Retail

VR has proven to be really popular for some retailers. It’s a great way to let customers experience products and services without making a trip to a faraway store. Businesses like IKEA have used virtual reality to model kitchens so that their customers could better imagine which products would work best in their homes. On a less obvious level, retailers are using VR to track customer eye movement and determine where to feature certain products and what signage is needed in the store.

Training

Virtual reality has had big benefits for the medical field: Medical professionals can practice and refine their art without the real-world risks involved in practicing on real patients. A lower-stress environment boosts their confidence and allows them to practice freely. VR has been helpful for training for other high-pressure situations, too. For instance, retail employees have practiced Black Friday simulations and how to do crowd management when there are big lines.

Recruiting

It’s hard for employers and prospective employees to put their best foot forward in a webcam interview. Conversation gets stilted, glitches freeze frames, and other problems arise. VR interviews have given businesses a chance to get to know applicants in a more natural way, with conversation that flows better.

Productivity

There are a lot of VR apps that can help businesses boost their productivity and creators expand their processes. There are design apps with 3D modeling, brain maps, meeting rooms, coworking spaces, and easy cloud platforms to share files.